'Brand Vijay' gets stronger and stronger

Ilayathalapathy Vijay's reach and popularity need no further explanation. His audience base extends from 6 to 60 and kids, ladies, youngsters and family audiences just love the man, for the brand of entertainment that he offers every year.

 

'Brand Vijay' is also very active in the social media space with an official verified FB page having more than 2.2 million likes, and an official Twitter handle dedicated to his fans. This Twitter handle (@Vijay_cjv) recently crossed 1 lakh followers and there was a thanksgiving tweet which read "Overwhelmed by your love and affection. Thanks to the 1 Lakh Love! #1Lakhfollowers"

 

Fans would meanwhile be expecting this handle to be more regular with updates about their favorite star.