''Hollywood model followed for Raja Rani''

Oct 01, 2013

We have been reporting about the Raja Rani success story regularly and on latest count, the film has collected more than 17 crores worldwide in its first weekend (12.2 crores gross in South India and 5 crores gross overseas). The director of the movie, debutante Atlee and the producers Fox Star Studios are a really happy lot as expected and shared their happiness on the same.

This is what Atlee had to say ... "I am absolutely thrilled and really thankful to the audiences and the critics for such a warm reception to the film. I am also humbled by the response to the film from the family audiences for whom I had primarily conceived this film,"

The CEO of Fox Star Studios, Vijay Singh is stunned by Atlee's talent, conviction and also speaks about the innovative marketing campaigns that they tried out for Raja Rani, akin to what they do for Bollywood and Hollywood films. Importantly, Mr.Singh looks forward to working with Atlee in future too.

"In marketing, we were keen to bring our learnings from Hollywood and Bollywood and apply them in the Tamil market. Kudos to the Fox marketing team and Atlee for coming up with innovative ideas like the marriage invitation invite and the first-time ever roadblock of the trailer which created a buzz for the film beyond its star cast. All the marketing efforts are no use without good content. Director Atlee has crafted a film which is hard to believe is a debut film. We look forward to working with him on his next film too"