Soundarya Rajinikanth turns leader, begins next one

Eros International Media Ltd (“Eros”), one of the leading global companies in the Indian film entertainment industry that also co-produced the Superstar Rajinikanth starrer Kochadaiiyaan, announced today the appointment of Soundarya Rajinikanth as the Director Creative & Strategy for Eros and head of the company’s digital initiatives including ErosNow in South India. In her dual role, Soundarya will be spearheading Eros Digital across all the new media platforms including ErosNow, its on-demand entertainment portal and lend her creative expertise to the company’s filmed content.

Welcoming Soundarya Rajinikanth to Eros, Jyoti Deshpande, Group CEO - Eros International Media Ltd said, “We are delighted to welcome Soundarya to the leadership team at Eros. We are in an exciting phase in the company with significant progress in the digital space including ErosNow, mobile, DTH, IPTV and broadband. Soundarya’s experience in the digital domain makes her an ideal candidate to spearhead Eros’ digital strategy and make strategic inroads in South India”.

Speaking on her appointment, Soundarya said, “I am very happy to get involved and be a part of the digital and creative processes at Eros.  Eros is an established global player with the advantage of a large content library and a vision to make quality content for the future. With a fantastic film slate lined up and such exciting digital opportunities, I am looking forward to bringing on board my experience with technology and creative inputs. With the growing south industry, its rich catalogue of content and a captive audience base, we are confident of driving further growth and making our presence felt strongly”.

Along with her new role at Eros, Soundarya will continue with her passion of directing films. She is presently scripting her next venture, to be produced by Eros. Announcing the news on this festive day, the director of Kochadaiiyaan tweeted, “Working on the script for my next Tamil feature film under Eros banner too. Feeling blessed! Thank you. Ganapathy Bappa Moriya !!!”

Good Luck Soundarya!