You need to care about good cinema, know about good cinema in order to be ready to put your money into it, especially when the theme is such that returns cannot be guaranteed. Vasanthabalan’s Veyil was one such subject. Shankar, for all the larger than life films that he had been associated with, showed that he knows and cares about good cinema by coming forward to produce Veyil. Not only did the film present Vasantha Balan, as a maker of caliber, it also went on to become a hit and most importantly made Tamil cinema proud at the international level. It was definitely one of the trendsetters of Tamil cinema which proved that realistic subjects too can be money spinners.