Kochadaiiyaan goes green

We all know that Kochadaiiyaan is all set to release this Friday, the 23rd of May, 2014. The latest we hear is that the team looks to pioneer an environmental marathon between 18th to 22nd May, which would include planting trees from Tirunelveli to Chennai propagating the “go green” message.

This marathon has been proposed in order to spread the message of social responsibility across Tamil Nadu.

"Following last year’s celebrations of India's film making centenary we view the release of Kochadaiiyaan as part of the next steps of Indian cinema. For the first time a full length feature has been made using performance capture technology in India and I truly hope this creates a whole alternate film making avenue apart from live action films in our country, ” says Soundarya Rajinikanth, the director of Kochadaiiyaan ahead of the release of the movie.