PRODUCER STUDIO GREEN S R PRABHU INTERVIEW

We are open to do all kinds of films and any type of script.

First of all, we should be satisfied with the film as an audience. It should have the ability to win over all the classes. We don’t expect extraordinary business from each film but the investment should be justified and shouldn’t be harmed.
 

There are a lot of other factors which go into our decision to distribute a film. 

The film’s title, its posters, the first look trailers etc should be impressive. Its production cost should be controlled. Each film has a specific scope for business and the production cost shouldn't overshoot so that its business prospects aren’t adversely impacted.

The film should have good promotional value in the form of interesting songs, catchy dialogs and suchlike. The producers must have a clean background and a proper backing so that needless issues can be avoided.

Like this a lot of factors are involved. We are always looking out for more films.

We are always on the lookout for personalities other than Suriya and Karthi too, when considering production. We have a few ideas with new teams in the pipeline and will announce them once things fall in place.

Fear of failure and insecurities are common and such feelings are there before every film. For certain films such as Naan Mahaan Alla and Siruthai, we felt very confident ahead of the film’s release. But for all films, such confidence isn’t naturally possible.

If a film of ours doesn’t work out as expected, we do a proper analysis on what didn’t work in the film. It is a business that we are running, we make many films and analysis of what worked and what didn’t, is very important. 

Track record and experience of our crew is very important and plays a vital role. Cinema is a team effort and it is vital that everyone plays his/her part well. So we make sure that we rope in only people with good credentials.

We wish to see more professionalism in the industry. Work ethics and attitude need to improve all over the chain, starting from producers to distributors to all the people who exploit a film’s rights.