ACTOR UDHAYANIDHI STALIN INTERVIEW

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"WE HAVE ACHIEVED AN ALMOST 100% SUCCESS RATE TILL DATE" - UDHAYANIDHI STALIN

Interview Team : Kaushik L M; Venkat
Behindwoods Tamil Cinema Progressive is a new initiative to recognize and laud individuals who have associated themselves with gutsy new-wave cinema with an eye on taking Tamil cinema forward.
 
In 2008, Udhayanidhi Stalin's Red Giant Movies made their entry to the industry as a new production house which had an eye for grand commercial entertainers and also interesting concept driven movies. Today, Udhay stands as an important part of present day Tamil cinema as he has been continuously supporting, distributing and promoting progressive attempts like Mynaa, Neram, Aadhalaal Kadhal Seiveer to name a few. As a result of the banner's handsome success, all movies which have the Red Giant stamp automatically generate a good amount of expectations in the trade and among fans.
 
In a quick chat with Behindwoods as part of our “Tamil Cinema Progressive” initiative, Udhayanidhi Stalin talks about his firm and their modus-operandi.

Your company's mission and vision statement

We wish to make good films which will make the audiences, theater owners and distributors happy. Nowadays cinema isn’t name driven or star driven, it all depends on good content. Content is King and we are having a good trend of small budget films doing well.

 

How does your team go about the process of selecting a new film to distribute?

We have a big team and see a lot of films. After we see them, there are intense discussions and analysis about the viability of the film, regarding their pulling power, release date, marketing and promotion aspects. All the films don’t make that connect and only the few which meet our requirements and expectations are picked up.

 

Does the company fear the failure of their project not working out at the box-office?

The success of our films is not in our hands. We are anyway optimistic and have belief in all our projects. We have achieved an almost 100% success rate till date with the films that we have distributed. They have turned out to be good choices as we also planned out their release dates and other related strategies.

 

How important is a team's previous track record and experience, when you decide to associate with that particular team?

We don’t go by prior track record or experience of the team that we work with. Prior to doing Aadhalaal Kadhal Seiveer, Suseenthiran’s Rajapattai didn’t work at the box-office but we went ahead confidently. And the team of Neram was a really fresh one but we backed them as the product was new.

 

What change would you like to bring about or see in the industry?

One thing which we wish to change about the industry is the culture of ‘thiruttu VCDs’. Piracy is a big downer. 

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This page hosts exclusive interviews with actors, actresses, film technicians and related celebrities. The interviews are generally personal views of the guest about their projects and film related matters. People looking for information about actors, actresses, directors, music directors, cameramen and other technicians will find this page useful.