Tamil cinema perhaps is witnessing one of the biggest waves of hype and hoopla ever in its history. Two of its greatest living legends are in the middle of making each of their careers’ most crucial movies, and they each have a great support team. Rajinikanth is in the company of Shankar, Rahman and AVM, whereas Kamal has K.S.Ravikumar, Himesh Reshamiya and Oscar Ravichandran as his lieutenants.

For Rajinikanth, it will be his second innings after delivering one of the biggest blockbusters ever since the inception of Tamil Motion pictures and for Kamalhassan, this would easily be one of the most challenging movies he has done to date, donning ten different get-ups in a single movie, coming after one of his biggest blockbusters of recent time.

The platform doesn’t get bigger than this; every single step of both the teams is under the high tech radars of the media. It’s a rat fight among the papers and media houses to get every single bit of information out there about both these movies. Why blame the media, when the public expectations are feverishly high. They are just playing to their audience, though sometimes annoyingly out of line.

But one is not sure if such high expectations are good for the movies. A single wrong step can become fatal with finance close to 100 Crores (1 Billion) in the line, both projects put together. No worries, every adversary has solutions, and this one does too. There are always lessons from the history – learn from the past, said the wise men. There have been movies which had generated tremendous buzz among the people only to fall flat on the ground. Even with the best technicians and talents working on them, what would have gone wrong with those movies – story perhaps, or maybe the presentation, or was it the packaging, or was it more importantly - media management. Talking about media management, do both these movies have a media management team?

We at Behindwoods, will be more than willing to share the list of such movies of the recent times that withered away after stirring quite a big storm. Lessons to be learnt – well, who are we the preachers; we leave it to the people concerned.