THE AJITH - VIJAY - SURIYA TRIO TO DRIVE PROMOTIONS ...

While a part of the film industry may complain about the harm that memes are causing to the fate of a film, here are a few films that are using the trend of memes for marketing and promotions, creating the necessary buzz for the project.

Like the saying, “When life gives you lemon, make lemonade”. Similarly this new online marketing trend in the film industry is an outcome of optimism and smartness. The upcoming Thirrupathi Brother’s presentation Jigina which is set to hit the theatres this 21st August is using this strategy for their promotions.

You may come across memes with Vijay’s Thulladha Manamum Thullum, Ajith’s Kadhal Kottai, Suriya’s Mounam Pesiyadhe and Madhavan's Alaipayuthey with their themes and dialogues altered to Jigina’s concept which is about love in the current social media trend.

At this instance we also recall similar memes during the promotions of Mundasupatti, Manja Pai, Uttama Villain, Enakkul Oruvan, Indru Netru Naalai and Naalu Policeum Nalla Irundha Oorum to name a few.

To all the teams behind such creative campaigns, we say "Good going" ...