BEHINDWOODS COLUMN

It is not every day that we see celebrities hitting the right chord when it comes to social media strategizing. Trending on social media platform has become the talk of the town. Actor Dhanush seems to get his hands right on the social media platform. Promotions back then mainly involved, cut outs and posters. By time and evolution of technology, approaching our favorite actors has definitely become easier. Social media as a platform has made the audience connect, loom and recognize the talent of the actors who were unreachable back then. More than being a tech savvy celeb, social media has pulled in many celebrities to take part in the tweet race making the audience follow them endlessly. Well, all this for a good reason after all.

 

Leaving no stone unturned we have the most versatile actor in Kollywood/ Bollywood cinema who has now joined the tweet race as well. Yes, actor Dhanush, who has recently hit the 1 million follower’s list, will be one among the top celebrities who holds this record. What makes the ‘soup’ boy become this famous in such short notice? We have the answer right here. Dhanush turns out to be one of the  top Tamil actors to join twitter and gain great recognition 2 years ago. Thousand eight hundred followers in just 3 days of his twitter activation, our Velai Illa Pattadhaari became one of the most trending heroes. Dhanush’s first tweet goes like this “It is amazing how twitter works. It’s lovely to keep in touch with all my fans and the response has been very good”. Having over 2600 tweets and counting, he has made bold personal and professional statements on twitter. Not only does he make it seem interesting but also adds his valuable inputs that he has been getting from his mentors, friends and film critics. 

 

Movie promotions, introduction of new characters in his movies, trailers, audio launch news etc have gained huge retweets and have become the talk of town. Dhanush as a persona – From being a proficient actor to being a well mannered son, husband and father, lot do we get to know about his personal life through his tweets. He puts up tweets on his birthdays, festivals etc. His recent tweet for the current festive season talks about Golu at home. He posted “And it's golu time at home. So peaceful and divine :) #culture #tradition #childhoodmemories”.. 

 

The most sought after actor shares his space with Siddharth and Shruti Hasaan who have also reached a million followers. Stealing millions of hearts, Dhanush sure has mastered the art of connecting with his audience not only on screen but also off screen. Behindwoods wishes him million more of love and followers!  

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