DIRECTOR PANDIRAJ INTERVIEW

There is nothing set as the vision. It should be a good, entertaining film with some novelty in it. The film should have some commercial value and little attractions which would keep the audience happy and not stress them out, as they already have a lot of worldly worries and stress. I am not meaning illogical fights and other-worldly heroism when I say 'commercial'. It’s basically elements which would engage the audience.
 

Even Marina and Pasanga had to have some commercial value in them, as a lot of children's movies don't get the proper reach among the audience. The involvement of the boys from Pasanga in Goli Soda was another commercially inclined decision and this aided the marketing and promotion aspects of the film.

Digital technology has brought down production costs and made the entire process affordable. Even an amount of 75 to 80 lakhs would be sufficient now, to can a film. This is very healthy. But a lot of people with no prior experience in production have come in and are producing films with their kids in the lead roles. This has increased the quantity of films and these films invariably don't release. Inexperienced producers would also not be able to judge the viability of scripts and stories. So producers with the proper experience and passion for films are a must. New people getting into the business, is good but they should at least have experienced, seasoned people by their side to guide them.
 

From the director's side, there is a lack of planning when it comes to artistes’ management and usage of resources. This costs a lot of money to the producers. Proper table work should be there and everything should be planned, starting from the duration of the movie. All this can save a lot of money for the producer and also an artiste's time. If the budget is controlled there is every chance of the movie being at least a safe venture for the producer, even if it flops.