Jyothika, in her speech during the Magalir Mattum audio launch, sent a strong message to all the filmmakers who direct big stars, and she also made a request to show their heroines in a dignified manner.
"To all the directors who make big hero films-please, I kindly request you all to give your heroines, some kind of dignity. Give them the characters that are similar to the women, who play important roles in your real life, be it your mother or wife or girlfriend. I know you won't be giving them good costumes (dressing) physically, but at least give them some meaningful, sensible characters.
It is not good to see the heroines stand near the comedians, utter double meaning dialogues, shamelessly run behind the heroes proposing their love with very bad introduction scenes. Please stop all these. Heroes have a huge fan following, and all their dialogues, mannerisms are being imitated by the common people.
Cinema has a significant impact on the youth, and when a hero has four heroines in a film, a youngster might think it is okay to have three, four girlfriends at the same time. It is enough for one hero to have one heroine. There is no need for a second. It's just a message to the directors. Let's make good films. Let us be socially responsible for the women in our country because this has a strong impact",said Jyothika, in this bold and gutsy speech.
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