PONGAL BOX OFFICE: DOWN THE YEARS

Alwar Pokkiri
2007
Pokkiri

2007 was the last time that Vijay and Ajith clashed for Pongal. One of the biggest face offs of Kollywood and Pokkiri had a head start with its music finding a lot of favor with Vijay fans. Vijay was on the look for a big hit after a low profile run in the previous year and with Asin’s popularity on the upswing, the movie had everything going for it. Pokkiri clicked straight away with the audiences. The songs were racy, Vijay was in his element and most importantly Vadivelu provided a roaring act with the ‘Suttum vizhi chudare’ spoof being the high point. Pokkiri did not look back.

Alwar

The big Ajith-Vijay face off seemed a bit low key this time with Ajith’s side not presenting too strong a case. Except for the lead pair of Ajith and Asin, nothing else in the movie got noticed ahead of its release. The public expectation and excitement was low as the film was being directed by a little known first timer Chella. The only bright side was that Ajith's fans were a buoyant unit after the super success of Varalaaru. But, that couldn’t save Alwar as it went down without a fight.

Veerasamy

In an era of Ajith, Vijay and younger stars, Vijaya T. Rajendar showed that he is not yet ready to go into the sunset or quietly content himself with being a veteran; he still wants to be a lead man. With Mumtaz for company, he attempted to create the sentiment-dialogue magic of his heydays. But, the past formula failed to find its way into the minds of the contemporary audience.

Thamirabharani

The usually reliable Hari teamed up with the up and coming Vishal to dish out a commercial potboiler. Vishal had newcomer Bhanu to romance and Nadiya to flex his muscles on. Nadiya made a reentry in a diva-like role with Prabhu playing her estranged husband. Yuvan’s music made the Karuppana Kayyala song stay on the chartbuster lists for weeks. At the end of the day, the movie did make decent business.

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