Ritu Kumar, internationally renowned designer and winner of the prestigious chevalier des arts et des lettres from the French government has launched her store in Chennai at Rutland Gate. Fashionistas in the city are delighted. The designer specializes in traditional Indian clothes with contemporary overtones that are drawn from India's rich cultural heritage and embroidery history.

Aishwarya Dhanush was present at the launch. She was heard praising Ritu Kumar to the skies both for her talent as a designer and her warmth as a human being. Salwar sets in cotton and georgette are available as well as bridal wear. Prices range from Rs. 2500 - Rs. 10, 000.