Over the last few weeks, we've seen plenty of films with good content releasing back to back.
He said, "Every film should have a release space of 2 weeks. If a big film like Chekka Chivantha Vaanam is releasing on 28th, then no big film should have released on October 4 / October 5 weekend.
This is because, CCV had really good content and the screens are full. The release of another good film like 96 meant that we had to push CCV to smaller screens and accommodate 96 on the main screen. So instead of performing at their full potential, these films earn only 60% of what they actually can.
"Another peril of such a packed release is the impending doom of piracy. If there are 4 good films releasing in a span of less than 10 days, then the audience will choose to watch only 1 or 2 out of them. He will move towards watching the films through piracy. Very rarely do they wait and watch the film on legal online streaming platforms." quipped Rakesh.
