UATHAYAM TEAMS UP WITH DR. SHIVA RAJKUMAR AS THE BRAND AMBASSADOR FOR KARNATAKA

Uathayam has constantly revolutionized traditional dhotis and classic white shirts by introducing many new concepts and varieties which capture the imagination and requirements of the new generation of consumers. The brand takes special pride in being a 100% Made in India brand with all materials locally sourced and showcasing the fine craftsmanship of our weavers across the country. Today, the brand is a recognized and popular across the five southern states in India. The brand is constantly asserting its authority on the indigenous style by innovating products best suited for the newer markets.

With a keen aim to promote the dhoti for wedding occasions, the brand has developed many trendy dhoti and shirt varieties for the gentlemen of Karnataka.

Uathayam Dhotis and Shirts is proud to announce a strategic partnership with one of the finest and acclaimed actors in Kannada and an icon of Karnataka, Dr. Shiva Rajkumar. Associating with such a flamboyant, versatile, and rooted personality will be a definite game-changer for the brand in Karnataka.

"We are absolutely thrilled to be associated with Dr. Shiva Rajkumar, a hero both on and off-screen. Shivanna's personality shines through a balance of being dynamic, authentic, uncompromising with a positive attitude towards life, which fits perfectly well with our brand values. He has touched the hearts of millions of Kannadigas, the world over with his 35 year-long prolific and multidimensional career. Beyond his seasoned showbiz career, he is a man of true humanitarian values and a great philanthropist who has contributed to society. He is not only an actor but also an inspiration to many. With him on board, we are confident of strengthening the brand further."

Dhotis, beyond being a traditional Indian attire, stands as a symbol of prestige, culture and character. The humble yet stately Dhoti has become a prominent trend across the nation. What was once considered traditional home wear is now widely favoured and accepted almost everywhere, from traditional events and festivals to public functions and corporate events. Today, Dhotis have earned a special place from the common man to celebrities across many industries.

'I've always set the bar high for myself with everything I do. To be associated with a swadeshi brand like Uathayam as a brand ambassador feels so much more special and Uathayam reflects my attitude. To me, Uathayam stands as an inspiration than just a clothing brand. The brand promotes the craftsmanship of weavers across the country, thereby directly contributing to the welfare and upliftment of many weavers and their families. Uathayam has shown that simplicity can be elegant, well-accepted, and truly respected. It gives me great happiness to see that the brand has breached the style barrier and has successfully reinvented our traditional dhotis, loved by the youth.

I'm excited to help define what tradition means and take it to a new generation of men.

Today Uthayam has made the simple and humble dhotis a trend.