The South Indian Film Women’s Association was launched yesterday evening amidst huge fanfare with a lot of leading personalities of Tamil film industry gracing the occasion. PC Sreeram, Sathyaraj, Revathy, Rohini, Aditi Menon, Pa Ranjith, Balaji Sakthivel, Pushkar Gayathri, Ambika, Saroja Devi, Prem, Sachu, Vivek Prasanna and Sulile Kumar were some of the well-known celebrities who took part in the event.

Speaking on the occasion, Sathyaraj said, "The culture and tradition over centuries made women slaves while religion and caste were used to substantialize them. In order to untie a knot, one must know how the knots were created. This applies to this context for all the women to know the origin of slavery that was created and how it can be undone.

During the phase of great writers like Pattukottai Kalyana Sundaranar, the films that carried societal message were delivered with a good package of entertainment. They were financially successfully and had good message as well. I would request the contemporary filmmakers who would like to give out the social messages to public to follow the same."

Cinematographer PC Sreeram, "There are lots of talents in the industry, but it is our duty to recognise and turn the spotlights on them. I have personally known that the office bearers of SIFWA had to go through lots of toilsome moments and hard work to launch this association. There will be at least a single woman as an assistant in all my movies. The reason is that they are talented.”

Filmmaker Pa Ranjith, "The limitations and confinements upon the women are considered as a normalcy in today’s situation and this myth should be broken. We should fight for our own freedom and no one is going to raise their voice for it."

Pa Ranjith and Sathyaraj's full speech video attached:

'THIS MYTH SHOULD BE BROKEN' VIDEO