A simple plot, good enough for a horror story, laced with some necessary elements to befit the present day scenario sets the movie’s pace. And with the addiction to the so-called idiot box thrown in, the movie is all set to scare the daylights out of you.

Madhavan’s family moves in to an apartment where a family was murdered decades before by a lovelorn suicide-victim’s brother. Oblivious of the fact that the apartment is haunted by vengeful evil spirits that are blood-thirsty, the family is bewildered at the strange happenings. And then comes the television sitcom, the family is hooked to, that strangely portrays the happenings in real life. Madhavan realizes the strange coincidences and attributes it with something ghostly. The rest of the movie is his effort to get the family and himself out of the imminent danger.

P C Sriram’s expert camera, skillfully, uses a yellow tint throughout the movie that tends to send a chill down your spine. To achieve it in a Tamil movie without the dry-ice induced white smoke and the white clothed, messy haired women masquerading as ghosts is indeed new. Since horror movies, as a rule, defy logic, such minor misdemeanors in this movie are negligible in nature and do not thankfully stick out like a sore thumb. Camera has played a significant role in setting the movie’s pace, the angles so cleverly devised to give it the required effect and the lighting, petrifying.

Madhavan rules the roost – be it when he is baffled at the sitcom that evidently telecasts episodes twisted by some external force or his romantic interludes with his wife that are, however, meager in the movie. He shoulders the responsibility convincingly, making the viewers go numb with him in the proceedings at the TV-haunted apartment. Not to mention, the others, including Neetu Chandra, have carried out their compelling roles.

Scenes of the guide-dog refusing to enter into the apartment and the elevator refusing to open up for Madhavan are a few signature horror scenes of the movie. There’s a fair amount of humor thrown in that has naturally blended with the movie’s screenplay without hindering the progress.

Tubbi’s subtle and underplayed background score is good enough to frighten you inside the theatres and in all probability will linger in your ears for a long time.

Priyadarshan’s erstwhile assistant director Vikram K Kumar has derived the storyline from day to day lives tossing in the horror quotient to deliver a slick flick. Although not recommended for kids, the movie will be the best idea for killing time for a couple of hours. Don’t blame us if you end up kicking the habit of watching TV after the movie. On the other hand, it might help if you already are a TV addict.

Verdict: Prepare to be scared!