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Jyothika’s brand loyalty under doubt
Sep 16, 2006
Jyothika

We all have seen Jyothika smile and delight through the ads she has done for RMKV silks. ‘Entha Colour Pattum RMKVla Mattum’ one liner became quite a rage when it was first aired. Now it is the reversible silk saree commercial that has got noticed all across the state. Everyone seems to be happy with things. RMKV owners will be quite happy with the way their brand is getting publicized, Jyothika will be happy with the colourful nature of the ads and of course the money. The fans of the actress are only too happy to see their favourite star as often as possible. The customers will be happy as long as the product lives up to expectations.

So, all is well. Then what is the news all about? Well, just when things were looking nice and rosy, there has been a minor jolt of sorts. We don’t know whether the RMKV owners are aware of this. Even if they were aware of this, they are sure to categorically deny it. What happened is that Jyothika bought her wedding silks at a shop called Tulsi Silks. Tulsi…What? Well, if you have not heard that name before then there is nothing to feel bad about. Most people haven’t. We all thought that Jyothika endorsed RMKV. Now it appears as if either Jyothika or we have misunderstood the meaning of the word ‘endorse’.
Jyothika
 
 
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