It is quite a common practice in Kollywood nowadays; Heroes buying the distribution rights for their films and then aggressively marketing them. Arya is the latest to fall into this line. He has reportedly bought the Chennai rights for his upcoming movie Auto, produced under the AB Films banner. The rights for other areas too have been sold at good prices. Arya is coming of age as a saleable hero. The reason for this is his association with Bala.

Bala is the director who gave Big Break to two of today’s top heroes, Vikram and Surya. Bala set both of them on their paths and now they have a position for themselves in the industry.