The theatre chain Pyramid Saimira Theatres Limited
(PSTL) has entered the US market with the acquisition
of Texas based Fun-Asia for an undisclosed sum,
marking the entry of the first Indian theatre
chain into the US.
This nine year old enterprise is the largest Asian
theatre chain in the US operating 11 screens in
Houston, 6 in Dallas besides a Radio station and
three banquet halls. Pyramid Saimira on the other
hand are rapidly expanding its theatre acquisition
business in India, this forms one of the four
subsidiaries which include film production and
distribution each of which have independent fund-raising
programs. They also intend foraying into the Food
and Beverage business for which they are contemplating
options of floating a separate enterprise. It
already has plans of setting up 10 food courts
in its multiplexes across the country. Guess this
is what brand building is all about.
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