Noted radio service, WorldSpace has signed up A R Rahman as its brand ambassador. Rahman will produce songs exclusively for WorldSpace and endorse its products.

"We are delighted to partner with the musical genius of A R Rahman, as he is world-renowned for bringing global rhythms and Indian tunes together to create a distinctive international sound. Our association with A R Rahman fits perfectly with our goal as we set out to define the future of radio in India and extend the service to music lovers across genres," said WorldSpace India managing director Shishir Lal.