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Big B now the media image for Reliance
June 01, 2006
Amitabh Bachan
It is not surprising that you rope in a big name to promote a big brand. Reliance, the darling of small investors in India is a story of the dreams and vision of its founder, Dhirubhai Ambani. He galvanized the entrepreneurial spirit into the Indian psyche. Now, his son, Anil Ambani who has floated a new corporate group called the Anil Dhirubai Ambani Group (ADAG) unveiled the group’s new logo on Sunday. He also announced that the darling of ad gurus in India, Amitabh Bachan would appear as the media image for the corporate group.
It is a first time appearance in an ad for a corporate group for the Big B, but knowing his élan to carry off the right image, we are sure it would be a winner. The estimated budget for the media exercise is said to be in the range of-hold your breath- Rs. 150 crores. But we can be sure that Bachan’s magnetic screen presence would ensure that every penny is well spent.
 
 
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