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Vallavan audio leads over VV
July 16, 2006
Vettaiyadu Vilaiyadu
It takes a lot to make a film’s music tick. The audience looks for something different in the offering. Big names, big banners do not necessarily assure success. However, there is quite a bit of marketing savvy which brings about the change in audience perception. Take the case of two competing albums, Vallavan and Vettaiyadu Villaiyadu. While Yuvan’s score in Vallavan is not quite top drawer stuff, Harris has experimented a little in VV with good effect. Nevertheless, despite the adulation for VV, it is Vallavan which is doing brisk business.
What is the reason? Vallavan has been positioned as something which exemplifies the spirit of youth as can be seen from the young crew. Therefore, the party hopping crowd has been quick to latch on to it, never mind the quality.
 
 
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