AR
Rahman on experimental mode |
July
05, 2006 |
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First
we had interesting teasers which aroused
our curiosity about the service. Then
came a series of ads in the print
media. Now we have the news that ARR
would be the brand ambassador for
Worldspace satellite radio service.
The highlight of Worldspace is that
it is dedicated to music and carries
stuff of all genres in as many languages
round the clock. From Classical to
gana, Beethoven to Madonna, old Hindi
movie songs to jazz – it has
got it all. |
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Slowly
but steadily there has been a growing popularity
for the service and the bosses therein have
done a good job in roping in ARR at the
right time.
Talking about the arrangement he said, “I
am already associated with a mobile telephone
service, but this one is closer to me and
lets me be myself. It also helps me in doing
what I like the most – enjoy and create
music. It gives me the opportunity to delve
deep into all the forms of world music”.
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On
his criterion for choosing projects
he said, “There has been some
criticism of late that I do not make
the kind of musical scores I am noted
for. But I would like to assure everyone
that I am experimenting basically
as an attempt for improvement. My
creative journey is inward and I want
the audience to savor the joy which
I get by innovating. Good music matures
with time. For example, Bombay Dreams
was made four years ago and this year
it is traveling to Broadway, other
parts of North America, Middle East
and Far East. I hate to be stereotyped.” |
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On
his upcoming projects he said, “I
am looking for vibrant projects both in
film and non-film categories. My ambition
is to create an album which features alternative
forms of music.”
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