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An innovative publicity for Sivaji
By Behindwoods News Bureau.
January 20, 2007

In Kollywood, director Shankar’s name is tantamount to grandiose and exclusivity. The flamboyance and opulence of his films are an ample proof to this. Be it his narrative style or the focal point of the film, he does his home work thoroughly before he embarks on it.

Rajini

His upcoming mega budget, mega bannered and mega starred film Sivaji which could easily fit the tag of ‘the most expected movie of 2007’ is almost complete except for a few post-production threads. Shankar’s penchant to stand out differently has once again come to the fore in chalking out a new strategy for promos and advertisement of this film. He has plans to sum up all the probable and prospective stories that were concocted by the vivid imaginative media and declare that story of Sivaji is certainly not any of these aforementioned tales. This is indeed a novel concept which is bound to attract the curiosity of the audience and garner rich dividends for the entire film.

 
 
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