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Superstars to be seen in more chennaiplexes
By Behindwoods Special Correspondent, Arun Gopinath,Bollywood.
January 19, 2007

Chennai is opening up to the multiplex boom. The scene that has been to date dominated by Sathyam, Mayaajal and Abhirami is now set to enter the next stage. National players in the multiplex field are setting up shop in Chennai. INox opens on the 19th of Jan.

Mayajaal

with four screens and some of the best facilities; it is all set to challenge Sathyam for the number one spot.

Following closely is PVR cinemas which plans to open by mid 2007. With that the multiplex market in Chennai will touch the red hot zone with all players trying to woo their audiences. One point that all multiplex managements seem to agree upon is the ceiling on ticket rates. Set at Rs. 120, it is sure to hurt the multiplexes that have to invest humungous sums to get things going.

However this does not deter them from going ahead with their plans. They are confident of putting their case across strongly to the government and are optimistic about action being taken. But what one can be assured of is good cinema viewing experience for anyone who chooses to visit these malls. Not only in terms of picture and sound, also in terms of parking, seating, online ticket booking and others.

 
 
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