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Cinema: digitally yours
January 12, 2007

Cinema is moving forward. It is embracing new technology by the day and it is for the better. It is in keeping with this that Bollywood is going to try out digital projection for the first time. The experiment will begin on the 26 th of January with the release of Salaam-E-Ishq.

The movie will be projected digitally in select multiplex screens of Mumbai.

Salaam e ishq

The audience response towards this new attempt is expected to be encouraging as better and more sustained picture quality is assured. The cost of film reels is also cut out. If the experiment is successful, the industry plans to implement it in a phased manner in big cities.

However the downside is that the audience will have to shell out a few extra bucks for enriched viewing experience.

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