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Pongal releases to run more for less
January 10, 2007

The Tamil Nadu Government has granted permission to the theater owners association to run five shows in theaters during Pongal starting from January 15 to 17. Owing to the festive season, the association has approached the government seeking consent to run new releases for five shows in theaters as opposed to four shows -- to cash in on the festive crowd.

Pokkiri

The theater owners association in a press release made the announcement yesterday. Now that the theater and multiplex rates are slashed, theaters are expecting full houses during the Pongal festive season.

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