How
many celebrities in India can boast
of such star power? Who would be paid
nearly 7 crores for an endorsement?
Certainly that person has got to be
the biggest star in the country. Well,
there might be arguments and debates,
but there can be no denying the fact
that this person is right up there
with the biggest in the country.
Who is this person? He is called King Khan; Shah
Rukh Khan. He may have had a 2006 that did not
live up to his own lofty standards, but his popularity
remains unaffected. In a country that has Hrithik
Roshan, John Abraham and Abhishek Bachchan, SRK
still rules the hearts of a generation nearly
half his age.
He reigns on the big screen, even the small screen
is his playing field. No, we are not talking about
his impending debut as the host of KBC-3; we are
talking about the innumerable advertisements that
feature him. Try recalling all the ads that he
appears in, chances are that you will lose count.
Now he has gone one step further, he has signed
up five endorsements. The net amount that he has
been paid is a whopping 35 crores. Adjectives
may fall short of effectively describing the enormity
of the amount. Details about what Shah Rukh will
be selling on television are not available as
yet. Whatever he sells, he is certainly putting
a price on it.
