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The VIP who is calling the shots in Sivaji
By Behindwoods News Bureau.
February 16, 2007

Now that Sivaji’s shoots are wrapped up, it is time to talk business. And AVM seems to be just doing that. But not alone, veteran director Muthuraman, who is incidentally the co-producer of Sivaji seems to be spearheading the activities of Sivaji’s business in Tamil Nadu and overseas, satellite, and audio rights as well.

Sivaji
S.P.M has always been a close source of the AVM stable and it is not surprising that he oversees Sivaji’s business.

As it has been already debated enough and more, Sivaji’s regional rights have been sold out in Andhra and Kerala at eye-popping rates. News has it that Media moghuls and corporates are vying for the coveted Tamil Nadu rights. Touted to reap loads of cash, Sivaji has already raised the bar among the moviegoers and ardent Rajini fans alike all over.

Keeping away from the trade activities of Sivaji are Rajini and Shankar. If you might remember, Rajini has not received his paycheck for Sivaji. Which would be decided later based on profit that Sivaji makes, sources say.

Meanwhile, AVM is busy preparing documents to submit the tax returns before the end of the financial year and particularly before Sivaji hits the screens. The company, as it seems, wants to have perfect records regarding the movie’s expenses before it releases so as to avoid any income tax hassles, reliable sources suggest. Besides, Rajini, Shankar and A.R.Rahman, as they say, are always under the watchful eyes of IT radar and submitting proper returns would only mean hassle free year end.

While Sivaji’s business activities are gearing up since the movie is set for an April release, we, as a common man, will wait for the news to be out as to who has won the meaty deal and hit the jackpot. Stay tuned as we bring updates.
 
 
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