More than the teenyboppers, it is the businesspeople who are excited about Valentines day. Cards, gifts, bouquets and sundry trinkets do brisk business. And guess who has joined this bandwagon? Kollywood. What they could not release on Pongal and what they don’t want to release on Tamil New Year Day, they release it on this day.

So this season we have nine films hitting the screens. Idhaya Thirudan, Amirtham, Chithiram Pesuthadi, June R and Kodambakkam, Kalaba Kathalan, Thambi, Kalvanin Kathali and Madrasi. New and young faces are preferred a lot for this season. The subject matter of Valentine releases is mostly love and action. Whether the movies are good or not, the season pushes the young moviegoers to the theatres. What matters is love, on screen and off screen, and come, let’s celebrate it!