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What do Pongal releases look like?
Dec 30, 2006

It is customary for Kodambakkam to cash in on the Pongal festival season, which is the next big festival after Diwali. The movies that are lined up for Pongal in 2007 look promising. Big name movies, with lead stars, are scheduled for release on this auspicious day.

Aalwar
Pokkiri and Aalwar are the two big names reverberating in movie circles for seasonal releases. Will the Prabhudeva/Vijay duo work their magic at the box office, or is it going to be Ajith with his Aalwar? That’s for the fans to determine. On the other hand, Surya’s sibling Karthick is all set to hit the silver screen with his Paruthi Veeran. Though the movie made headlines more often for its financial crises than for its artistic merit, Amir managed to survive and get the movie ready for a Pongal release.

Vying with the youngsters is Vijayakanth, who is back for Pongal with his Sabari, after Dharmapuri’s dismal performance during Diwali. Jyothirmayi is cast alongside “the captain” in the coming flick.

The release of Pachaikkili Muthucharam has been postponed, with lack of theatres for the release quoted as the reason.

On the whole, the Pongal scene assures promising entertainment for fans. The slash in ticket rates may bring in larger audiences; however, the profit margin of the movies will only be decided when the movies sustain their attraction for a longer period than just the holiday period at the Tamil box office.
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