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Imsai Arasan expected to collect 40 crores!!
Aug 12, 2006
Imsai Arasan 23 rd Pulikesi

Imsai Arasan, though did not create expectations in the box office and if that’s not enough, had issues on the usage of animals with the Censor Board for the release of the movie. Those are pre-release stories and now, Imsai is seemed to have exerted a pull on crowds and the movie is running full shows ever since the release.

Distributors seem to be content with the collections and news is that the movie will reach a remarkable target of 40 crore, industry sources assert. Don’t forget that the movie was made in a shoe-string budget of 3 crore. Now that is remarkable, we must agree.

The success of the movie can well be attributed to the ‘word of mouth’ contribution of the viewers and probably the repeated audience who contributed the full house success. It is six weeks since the movie is released and it still manages to run full houses despite the release of star-studded movies much afterwards.
 
 
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