This year it is his production Imsai Arasan 23rd Pulikesi that has broken all industry and box office trends and gone on to become a superhit. All this success has suddenly givenShankar anew image. He is now being seen in industry circles as the man with the Midas touch. As a result, everyone wants to be associated with him and his works. His production house is currently involved in a film titled Veyil starring Bharath. The director of the movie is the little known guy who had earlier directed Album that had been a damp squib. Earlier the film had not been in all that great demand in trade circles around the state.

But after Imsai Arasan, Veyil seems to have become hot property. Distributors are falling over each other in an attempt to get the rights of the movie. This is just the tip of the iceberg. Shankar’s directorial venture, Superstar’s Sivaji which was already making news for it’s record prices has just taken another step up the ratings. The prices now are reportedly astronomical, and what more; the distributors are ready to pay. Theatres in Chennai like Devi complex that has not released any major films for quite some time are too reportedly keenly interested in the movie.