The curiosity aroused by the cover of the audio and the stills that go with it remained unabated. Though today is the beginning of the week, this did not deter people from flocking to their favorite audio shops to purchase CDS and cassettes of Sivaji.

Ritchie Street in Chennai which is considered as the hub of audio sales commenced their trade officially as early as 5 in the morning. When an audio shop near Devi theatre in Anna Salai was probed, he answered that he began his sale only around 6 in the morning when his counterparts were ahead of him by one hour already. He reported that till 2 in the afternoon, around 300 cassettes and 200 CDs have already been sold. While Music World, Spencer’s Plaza reported that they have already sold 400 CDS before 2 PM in the afternoon and stated that the trend was much expected and they have stocked enough to meet the demand.