For those of you, who are tired of watching the same set of super scenes, super comedy, super songs, same faces in similar sounding tearjerker serials, here comes a whiff of fresh air. Imayam, a new 24-hour Tamil channel which will be launched from today, will bring a new dimension to television. The channel will air meaningful programs across genres. Its films, non-film based comedy shows, game shows and specials for women. R.A. Jebaraj, Director, Channel Bharat Entertainment (P) Ltd, which will launch the channel was confident that viewers would give good patronage to the channel.