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Sivaji over priced? |
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| By
Behindwoods News Bureau |
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| March
02, 2007 |
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| With
Sivaji – the big daddy of Tamil
films this year – heading for
a mid-summer-2007 release, distribution
rights of the movie are being discussed
upon in full tilt. Vying for the rights
of the movie among others, that is
promisingly money-spinning, are topnotch
media giants and corporates. |
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However,
AVM seem to be contemplating profoundly on Sivaji’s
business in Tamil Nadu now it has already been
sold in Andhra and Kerala.
Sivaji has managed to fetch an astronomical 14
crores in Telugu. Distribution rights in Andhra
Pradesh have been bagged by producer Bellamkonda
Suresh. Whereas in Kerala, the movie was sold
for 3.5 crores, yet unheard for another movie
in god’s own country.
Since ticket rates of Andhra and Kerala underwent
no changes, as opposed to Tamil Nadu, Sivaji is
expected to generate fecund box office collections.
Besides, with big names such as Rajini and Shankar
associated with Sivaji, the distributors in those
states face relatively low risk factor. |
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Business
in home turf
Apparently, Sivaji’s business in neighboring
states has churned out huge expectations
in Tamil Nadu as well. If we consider Sivaji’s
selling price in Andhra and Kerala, the
movie is expected to fetch atleast 50 crores
in Tamil Nadu, revealed a leading distributor
from NSC area to Behindwoods correspondent.
However, trade pundits are unsure of the
profits the movie would spawn if it was
sold at 50 crores.
Based on the collections of the recent blockbuster
movies, it could be adjudged that the slash
in ticket rates has had a huge impact on
the profit. The collections dropped by just
half after that, stated another trade source
to our correspondent. |
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On
the other hand, if the 50 crore package included
overseas, audio, and satellite rights, Sivaji
would prove to be a buyer’s delight. Rumors
hover around the Sivaji stable substantiate the
same. |
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| Case
Study
Earlier,
blockbuster Vettaiyadu Vilayadu has been
released in 11 theatres in Chennai. Sivaji
is expected to be released in atleast 15
theatres however. Since the initial collections
in two weeks will decide the profit ratio
of the movie, it is expected that Sivaji
will be released in a maximum number of
theatres to cash in on the success mantra
and to reap benefits.
By all means, the hottest business deal
in Kodambakkam ever is around the corner
and is creating ripples among the trade
circles every now and then.
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Not for long though. Given the fact that the movie
will hit the screens in April, the deal should
be over in a couple of weeks . |
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