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It’s
budget movies that make money!! |
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Unlike
2005, where grandeur movies
like Chandramukhi, Anniyan,
Gajini, Thirupachi and Sivakasi
turned out to be hits, the first
half of 2006 has witnessed a
rather unfamiliar trend, i.e,
movies that are produced in
shoe string budget are grabbing
attention and setting the cash
registers ringing.
Chitthiram Pesudadi, Parijatham,
Thiruttupayale, Kokki, Thalainagaram
released in the past six months
have recorded more than satisfactory
returns owing to their catchy
screenplay, direction and promising
star cast. |
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Whereas,
movies with mammoth budget,
expensive sets and a splendid
star cast like Aadhi and Thirupathi
fall flat on their nose failing
to generate the requisite earnings.
Chennai stands next to Bollywood
in the production of movies
and enjoys a fairly good business,
owing to the standard of movies
and the eradication of piracy,
well almost, enabling good movies
to proceed a little further
in their race. |
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So,
what makes the movies with low
production costs tick? According
to industry sources, big budget
movies with huge stars generate
interests initially and when
they are found to be duds, they
fail to catch up with the competition
and apparently prove to be a
disaster.
The other reason being, the
screenplay in the bigwig movies
undergoes a lot of amendments
to please the likes of the lead
stars, producers and so on and
the result frequently is a catastrophe. |
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Before the crew realizes the
pinch of the audience, the movie
is released and goes in a whiff
without a sign.
According to the ace producer
Oscar Ravichandran, it has been
a trend for the past 40 years
that screenplay is imperative
for the success of a movie,
be the movie has a big budget
or low. Susi Ganeshan reflects
our thoughts and declares that
low budget movies have their
freedom to craft the screenplay
to perfection while bigwig movies
pay attention to the likes of
heroe’s image building
rather than the screenplay. |
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This
year’s best scorer is
deduced to be the historical
comedy Imsai Arasan. Imsai,
which was produced at a budget
of Rs. 3.5 crores, is expected
to reap an exorbitant collection
or Rs. 35 – 40 crores
and is scaled to be the highest
grosser of this year. It is
to be seen in the ensuing days
whether Thimiru, which is also
produced at a budget of Rs.
3.5 crores and is earning good
profits in the opening days,
will pose threat to Imsai’s
collection.
The latest trend remains that
of producing movies at a low
budget of Rs. 2 – 3.5
crores reaping benefits up to
Rs. 7 crores. |
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The
main reason being new directors with
fire in their bellies working hard
to prove their point at the box office
rather than depending on the star
power. |
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