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It’s budget movies that make money!!
Thalainagaram
Unlike 2005, where grandeur movies like Chandramukhi, Anniyan, Gajini, Thirupachi and Sivakasi turned out to be hits, the first half of 2006 has witnessed a rather unfamiliar trend, i.e, movies that are produced in shoe string budget are grabbing attention and setting the cash registers ringing.

Chitthiram Pesudadi, Parijatham, Thiruttupayale, Kokki, Thalainagaram released in the past six months have recorded more than satisfactory returns owing to their catchy screenplay, direction and promising star cast.
Whereas, movies with mammoth budget, expensive sets and a splendid star cast like Aadhi and Thirupathi fall flat on their nose failing to generate the requisite earnings.

Chennai stands next to Bollywood in the production of movies and enjoys a fairly good business, owing to the standard of movies and the eradication of piracy, well almost, enabling good movies to proceed a little further in their race.
Chithiram pesuthadi
Kokki
So, what makes the movies with low production costs tick? According to industry sources, big budget movies with huge stars generate interests initially and when they are found to be duds, they fail to catch up with the competition and apparently prove to be a disaster.

The other reason being, the screenplay in the bigwig movies undergoes a lot of amendments to please the likes of the lead stars, producers and so on and the result frequently is a catastrophe.
Before the crew realizes the pinch of the audience, the movie is released and goes in a whiff without a sign.

According to the ace producer Oscar Ravichandran, it has been a trend for the past 40 years that screenplay is imperative for the success of a movie, be the movie has a big budget or low. Susi Ganeshan reflects our thoughts and declares that low budget movies have their freedom to craft the screenplay to perfection while bigwig movies pay attention to the likes of heroe’s image building rather than the screenplay.
Thiruttupayale
Parijatham
This year’s best scorer is deduced to be the historical comedy Imsai Arasan. Imsai, which was produced at a budget of Rs. 3.5 crores, is expected to reap an exorbitant collection or Rs. 35 – 40 crores and is scaled to be the highest grosser of this year. It is to be seen in the ensuing days whether Thimiru, which is also produced at a budget of Rs. 3.5 crores and is earning good profits in the opening days, will pose threat to Imsai’s collection.

The latest trend remains that of producing movies at a low budget of Rs. 2 – 3.5 crores reaping benefits up to Rs. 7 crores.
The main reason being new directors with fire in their bellies working hard to prove their point at the box office rather than depending on the star power.
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