Pen Winner
Chennai
behindw@behindwoods.com

A man’s attire determines his civilized status. A well-dressed man or woman makes a good impression. He or she is also able to build a good rapport with others. While it is not necessary to be flamboyant or hip, we generally accept new influences in our sartorial preferences. This article seeks to explore the impact that our screen gods (and goddesses)

‘Bhagavathar’ style. Women started wearing modern outfits like tops, sneakers and our own salwar kameez. But the sari with matching and lavishly embellished blouses still reigned supreme. Slowly, but steadily the salwar kameez and Western imports like jeans and T-shirts made inroads into women’s choice of clothing. Sari was liked only by married and older women. But, there was a huge interest in accessories like Nadiya bindi, Kushboo bangles and so on. The progress was quite limited in the men’s section. There was only an occasional trend about a particular hairstyle, but nothing more.

In the post-modern films, some heroines like Revathy(remember her Anjali sari?) or Ramya Krishnan as Neelambari in Padayappa made some impact. Otherwise, most heroines are used only for the bubblegum effect. They are themselves accessories to the movies and hence their clothing does not evoke much interest. The clothes are becoming scantier by the day and nobody can wear it to work or a party. It just provides some titillation to the viewers. The current audience has several sources of information on fashion and hence, movies are not the only barometer for measuring the fashion trend.

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