Going
by the number of movies booked, it looks
like Vivek's market is up. Simbu's Saravana,
Vijay's Aadhi, Ajith's Paramasivam and
the superstar's Sivaji – it is Vivek
who is doing the comedy track. And the
guy is going full steam. Making hay while
the sun shines? You bet!
He knows that over-pitching can backfire
sometimes.