The International Indian Film Academy Awards (IIFA) will be held in Venetian Macao Resort-Hotel in Macau. This was disclosed by the IIFA’s brand ambassador Amitabh Bachchan. This years IIFA has raked up a lot of expectations among the movie buffs because both Shah Rukh Khan and Aamir Khan are in the fray for the coveted Best Actor Award.

To a question on why the IIFA opts for foreign countries to host the awards event, the Big B said that it was to promote Bollywood films in regions that it has still untouched. The actor said that the producers are now making films with astronomical budgets that were impossible a few years ago; therefore, the films must get international recognition.