Beautiful Beginnings, a project aimed at empowering women from economically and socially backward regions, is the brainchild of Aishwarya Rai Bachchan. Women enrolling for this program must be from an economically as well as socially backward. These women will be provided with free education so that they can get better career opportunities in future.

It is said that Ash has a special interest in the program and will plan the courses that need to be imparted to the women so that they get better job opportunities. According to sources close to Ash, the actress is keen on the program as she feels women can be empowered by education.