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King Khan’s promos not working the magic

By Behindwoods News Bureau.

June 23, 2007

Yashraj films has not been having a very good two weeks. Their latest release Jhoom Baraabar Jhoom has disappointed the trade and the audience alike and seems to have virtually reached a point of no return. That might not have hurt them much, they are a big production house but something else too did not work as intended and Yashraj seem to be very close to pushing the panic button; even a very big production house cannot afford two failures in a row.

Along with Jhoom Baraabar Jhoom was released the theatrical promo of Chak De India which stars none other than Shah Rukh Khan and 15 girls (the Indian hockey team). Shah Rukh Khan plays the role of the coach of the team going through tough times. The promo of the movie was screened during the interval of Jhoom Baraabar Jhoom and had a running length of close to 3 minutes in which Shah Rukh Khan introduces each member of the team to the audience with some foot tapping music in the background.

But the problem here seems to be that the audiences don’t seem to have liked the promo that much. Their response has been termed as a bit low key and Yashraj was certainly not expecting this. The meek response might be due to the reason that the promo appears at the end of the first half of JBJ which reportedly drains one’s spirits completely. But Yashraj might not take the chance and rumors are rife that they may pull the Chak De India promo off theaters very soon.

What’s happening all of a sudden? Big banner movies falling flat, promos of Bollywood’s biggest star not working the magic. The industry can take hope from the timeless phrase – ‘This will pass’.

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