The most expected surprise of the year - Behindwoods.com Jaane Tu Ya Jaane Naa Aamir Khan Lagaan Rahman music Rani Mukherjee Saif Ali Khan Thoda Pyar Thoda Magic hot images picture gallery

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The most expected surprise of the year

July 09, 2008

Maybe we can call this the ‘most expected surprise’ of the year. Expected because it had a production house that has made quality its hallmark and a surprise because it has the most number of newcomers in any single film that released this year. Jaane Tu Ya Jaane Naa has got off to a start that industry experts are saying is among the biggest of the

year. The way it has taken off suggests that it could well be on its way to challenging Race and Jodha Akbar of being the highest grosser of the year. Starting at nearly 100 percent collections and sustaining it over the weekend, showing little signs of slowing down on Monday and an excellent word of mouth are symptoms usually associated with blockbusters and Jaane Tu Ya Jaane Naa has at the moment got all of them.

Being hailed as one of the cutest film of recent times, the movie is all about friendship and love. The script is simple and uncomplicated; the performances are natural and just about everything are in the right proportions, making the movie a memorable experience. Initially, the movie was touted to be targeted at the youth audience. Yes, the youth will be the biggest contributor to its success, but the treatment of the movie makes it fit for all age groups.

There have been small movies with debutants before with good scripts and performances. But none of them have got off to a flier that this one has. What made Jaane Tu Ya Jaane Naa click even before it released. Well, for starters, it was produced by Aamir Khan who had produced only two movies before, Lagaan and Taare Zameen Par. The promotion given to the movie was excellent, not over the top, not subdued, something that gave a perfect idea of what the movie was. Aamir Khan was out at front doing the publicity and when Aamir endorses the movie, people are bound to have faith in it.
Then there is the single biggest factor that got the movie this huge opening - Rahman’s music. The ‘Kabhie Kabhie Aditi’ song was such a rage before the release that it will not be an exaggeration to say that many people would have been pulled to theaters just because of it. The role that the song played in making the movie a familiar name cannot be overemphasized.

So, in a year where biggies failed big time, many times, a cute love story has turned out to be a winner. This is not the first time that such a thing is happening, but the novelty never wears out. Compare Jaane Tu Ya Jaane Naa figures with last week’s Yashraj release Thoda Pyar Thoda Magic, which had Saif Ali Khan and Rani Mukherjee in the lead, and you will know.