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Shankar's movies, despite each being different and big blockbusters, have typically concentrated on Robin Hood heroes, who fight against the system in place. But, I is supposed to be different. In the audio launch, Shankar said, "This is not a movie based on Olympics or any other game. This is not a movie based on bribery. This is not a movie that will have plots that I usually take. This is something that I have not touched till now. This is a romantic thriller."

Well, that only ups the curiosity of the audience