One of the many advantages that come along with a career in movies, well apart from the fact that it offers many perks, is that the celebrities become a face to reckon and a figure that inspires and influences. This advantage is made use of by every ad men who go to every length to influence the consumers. They are wanted by the FMCG companies who are ready to shell out crores of rupees to make you the face of their brand. Many of our stars have at least a couple or more endorsements to their credits. Here’s what is at stake.