SATHYAM CINEMAS PLAN FOR A NOBLE INITIATIVE!

It’s that time of the year again. A whole new sense of purpose. And the country gearing up together to welcome a weeklong festival of ‘giving’...
 

A journey that began back in 2009, Daan Utsav was born with the intent to bring together people from different walks of life to celebrate one common cause - “to give.”

Stepping into the 10th year since its inception, organisations from across the country have stepped forward to partake in this joyous celebration, including Chennai’s quintessential cinema chain, SPI Cinemas.

Continuing the yearly tradition of thematic events, this year’s edition at SPI Cinemas is centered around the theme ‘Ore Kana.’ Literally translating to A Dream, the festival seeks to discover the one dream that everyone has and bring it to life through contributions from the community - no matter however big or small.


“We became a part of Daan Utsav in the year 2013, as the concept of the festival resonated perfectly with our DNA - to be innovative, inclusive and simply do things with a lot of intent,” says Ramya Natarajan Manager - Branding and Marketing, SPI Cinemas.

Adding to this, Ratheesh Krishnan, Chef du Adventures at SPI Cinemas says “We understood that we had the potential to be a catalyst for social change events and causes as we are a Public Space. We bridge the gap between people who have a wish and people who can make that wish come true. However, we can only be a platform to amplify this cause, the process of giving is complete only when everyone in the society participates by doing their part.”

The line up for this year’s Joy of Giving week is:

Smile Store
2nd October - 15th October
Installed across all our sites pan India, this first-of-its-kind digital ‘Wish Tree’ gives customers the ability to donate for a cause of their choice at the mere click of a button!


One such cause is this initiative by 92.7 BIG FM which is focused on improving the basic sanitation facilities for the underprivileged by building toilets.


The donate feature has also been added to the SPI Cinemas website (www.spicinemas.in) to further facilitate the ease of fulfilling wishes from anywhere.

*The Feast of Joy *

5th October | 8:30 AM | ID, Sathyam Cinemas
A sumptuous breakfast organized for kids from a Children’s home at ID, Sathyam.

Furry Request


7th October | 10AM | Besant Memorial Animal Dispensary
A visit to the animal shelter where volunteers will spend time feeding and taking care of the animals.

Sens Show
7th October | 10:30 AM | Sathyam Cinemas
A sensory-friendly screening of the film Moana for individuals with special needs.
(This was a first-of-its-kind initiative launched by us earlier this year, as a part of our project #CinemaForEveryone)

Happy Flick
8th October |
A fun movie-viewing experience for social workers with their families at Sathyam Cinemas.

Krav Magal
9th October | 3 PM |
A self-defense program for young girls from a government school which uses the traditional street style self-defense technique called - Krav Maga to teach them to protect themselves in different circumstances like bullying, chain snatching, physical abuse and also raises awareness about online safety.

Infinite Engineers
10th October | 9 AM | Siragu Montessori
Science made fun! Children from a Montessori school will be taught to make a variety of toys and learn science concepts through them.

Auto Graph
11th Oct | 10 AM | Siragu Montessori
A  calligraphy workshop for children from a Montessori school where they will be taught the art of calligraphy using a regular pen.

Here’s how you can contribute:


1)Through the Smile Store or the website. You can walk into any of the SPI Cinemas sites, locate the E- wish tree, scan the QR code, donate the product of your choice and make a child’s dream come true or you can visit bit.ly/orekana to make your contribution.

2)Join the Feast of Joy as a volunteer and serve the kids at ID, Sathyam Cinemas

3)Pay a visit to the animal shelter as a volunteer and spend time taking care and feeding the animals.

If you are interested in participating in any of the above-mentioned events, you can reach out to Shyam, Executive - Branding and Marketing, SPI Cinemas at +919952036767