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Several angry netizens took to Twitter to register their backlash and #BoycottErosNow started to trend.

Shame On @ErosNow 😠

Maximum Retweet And Repeat With Me #BoycottErosNow pic.twitter.com/NunUhoW9pl

— Arun Yadav (@beingarun28) October 22, 2020

Dear @krishikalulla and @ErosNow get ready to face legal music for insulting and hurting the sentiments of Hindus

Dont take us Hindus lightly warna dhandha band hojaayega ( legally ) share market mein seedha niche⬇️ samjhe

Shame on you perverts at Eros Music @HinduITCell pic.twitter.com/QdtPbIzbhp

— Ramesh Solanki (@Rajput_Ramesh) October 21, 2020

Now we can understand the frustration of Mr.Ali hussein CEO of @ErosNow

Thanks:- for telling us

की चोट एकदम सही जगह लग रही है

I REPEAT#BoycottErosNow pic.twitter.com/8GBpU6ipTQ

— Dr. Richa Rajpoot (@doctorrichabjp) October 21, 2020

Dear @ErosNow , Are you drunk ?

— Suresh Nakhua (सुरेश नाखुआ) (@SureshNakhua) October 21, 2020

Later, Eros Now put out a statement apologising for the gaffe.

"We at Eros love and respect our cultures equally. It is not, and it has never been, our intention to hurt anyone's emotions," they wrote.

"We have deleted the concerned posts and we apologise for having offended anyone's sentiments," they added.