MOJ CONCLUDES ITS TAMIL CAMPAIGN #MOJPANNUHITKANNU WITH WHOPPING 8.8 BILLION VIEWS

Tamil Nadu, 17 June 2022: Moj, India’s number one short-video platform, today announced the winners of #MojPannuHitKannu, the biggest regional short video in-app challenge in Tamil Nadu. The campaign aimed to discover gifted creators from all over Tamil Nadu. For the talent hunt, participants uploaded short videos on Moj showcasing their unique abilities, creativity and interests representing the quintessential Tamilian way of life and culture. Hosted by a popular TV host and face of the campaign – VJ Rakshan, the talent hunt garnered 437K entries across multiple cities in Tamil Nadu, amassing 8.8 billion in-app video plays.

Praveen Kumar A, Vetrivel, Vaishu Jayachandhiran, Gracy M, Seenivasan, Jemisha Mol, Harish Kumar S, Tulsy Raman, Harish Nambirajan and Jagabar Sathik were among the shining stars of Tamil Nadu who stood out among other talented creators on the Moj app owing to their engaging and high-quality entries. These ten creators were awarded a monetary prize of INR 1 lakh each.

The 52-day-long talent hunt, which began on April 11th, witnessed the spirit of Tamil Nadu through a variety of genres such as dancing, lip-sync, comedy and more in their video entries. The campaign was an instant success with the masses due to the local connection, and participants were seen creating content using trending hashtags like #MojPannuHitkannu and #MojTamil.

VJ Rakshan, the popular jockey in Tamil Nadu, who is admired by aspiring artists, served as an ideal host for #MojPannuHitKannu. VJ Rakshan motivated and guided the participants on how to showcase engaging videos.

About his collaboration with Moj, Popular Indian television presenter VJ Rakshan said, "I'm ecstatic to be working with Moj on the #MojPannuHitKannu campaign. Tamil Nadu is teeming with talent, and this campaign provided a much needed boost to aspiring artists to show off their talent to a wider audience. I commend Moj's localized approach, as this journey will undoubtedly benefit new brilliant creators to achieve fame and build a sustainable career."

Shashank Shekhar, Sr. Director Content Strategy and Operations, ShareChat and Moj, said, “As evidenced by 437K entries on the #MojPannuHitKannu campaign, Tamil Nadu is undeniably home to talented individuals who are seeking ways to express themselves and monetize their creativity. Moj is well aware of the potential of Indian creativity, different regional nuances and the power of social media. Combining them, Moj wants to empower creators in achieving their dreams."

The Tamil creators captured everyone's attention with their dedication and talent, cementing their positions in a variety of enjoyable categories. The creators demonstrated their ability in their own genres, whether it was dancing to popular trends, humor, make-up, lip-sync, or cooking. Launched to find remarkable talent amongst the most original and outstanding content creators, #MojPannuHitKannu secured a permanent place in the hearts of the creators and the audience with its upbeat content.

Moj believes in being vocal for local and empowers its creators by providing region and language-specific campaigns for the optimum showcase. Anyone can access trending and creative campaigns by joining the flagship creator growth program, Moj For Creators. Through MFC, creators can jumpstart their creative career on Moj by learning from some of the top influencers in their industry and networking with other aspiring peers.

Here are the links to a few exciting entries from #MojPannuHitKannu campaign:

• https://mojapp.in/@mabucrush/video/2562643741
• https://mojapp.in/@naveenrickyy/feed?start=53&referrer=web
• https://mojapp.in/@pranika_/feed?start=70&referrer=web
• https://mojapp.in/@rajpriyan007_official/feed?start=15&referrer=web
• https://mojapp.in/@akshayahariharan/feed?start=62&referrer=web